Farmer Owned.
Community Loved.®
There’s a lot of pride in every glass of Price's™. Since 1906, we’ve been providing El Paso, Texas, families with fresh, delicious dairy products. And to this day, nothing makes our farm families prouder than nourishing yours.

The Ultimate Energy Source!

Power your day with nutritious Price's Dairy milk! The Avengers super heroes are now featured on Price's Dairy milk. From Hulk to Captain America, unlock super nutrition for your superhero in the dairy aisle. Find your favorite Avengers character at your local grocery store.
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Our Products

Over 100 years of quality dairy your family can trust.
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Meet Our Farmers

 In order to bring great taste to your table, you need great people. Meet some of our very best.  
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Farm-Favorite Recipes

Open your fridge, grab your apron and try one of our crowd-pleasing, tasty recipes.
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Our Story

Your trusted dairy for over a century we — continue to produce quality dairy to serve our great community.
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