Our Story

For over 100 years, Price's has been the natural choice for nutritious milk and dairy products. Although times have changed, our commitment remains the same: Take care of your cows, your family and your community. That's the passion you can taste in every glass of Price's.

Dairy Farmers of America

Price's is a 100% farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative of family dairy farmers across the United States caring for their cows, their land and their communities.