Our Story

For over 100 years, Price's has been the natural choice for nutritious milk and dairy products. Although times have changed, our commitment remains the same: Take care of your cows, your family and your community. That's the passion you can taste in every glass of Price's.

Dairy Farmers of America

Price's is a farmer-owned brand of Dairy Farmers of America (DFA), a dairy cooperative that is owned by more than 12,500 family farmers. As a cooperative, profits from every glass of milk, spoonful of cottage cheese, and dollop of sour cream go to support DFA's farmers and their families, so they can keep doing what they love — helping us deliver the best possible dairy products you love every single day.