Our Story

For over 100 years, Price's^™ has been the natural choice for nutritious milk and dairy products. Although times have changed, our commitment remains the same: Take care of your cows, your family and your community. That's the passion you can taste in every glass of Price's.

Our History

It all started with two cows and a little red wagon. The rest is one delicious story.

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Meet Our Farmers

Dairy farming isn’t their job — it’s their calling. Because they know that wholesome milk feeds happy families and builds strong communities.  

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The Price's Pledge

At Price's, we’re proud to be a trusted source of wholesome dairy for your family. We never forget how fortunate we are to be invited into your home, and we promise to earn our place by holding ourselves to the high standards of dairy.

Dairy Farmers of America

Price's is a farmer-owned brand of Dairy Farmers of America (DFA), a dairy cooperative that is owned by more than 12,500 family farmers. As a cooperative, profits from every glass of milk, spoonful of cottage cheese, and dollop of sour cream go to support DFA's farmers and their families, so they can keep doing what they love — helping us deliver the best possible dairy products you love every single day.