Price’s Creameries started in 1906, when Mary Price of El Paso, Texas, bought her first cow. One cow quickly became two and, with a gritty work ethic, Mary and her boys began delivering fresh milk to their neighbors from a little red wagon. The cows produced such good, rich milk, demand took off. And by 1918, Mary’s herd had increased to 90 milking cows, while the creamery added two horse-drawn delivery wagons and a Model T truck. To keep up with demand, they built their very first modern pasteurization plant in 1921.